> ## Documentation Index > Fetch the complete documentation index at: https://docs.thanx.com/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns The campaigns model represents the Thanx marketing campaigns. This model contains basic configuration information as well as aggregated campaign result data. Sample campaigns.csv Table name: `campaigns` ## Attributes | Column | Data Type | Description | | - | - | - | | `campaign_id` | `string` | The unique identifier of the campaign in Thanx. | | `merchant_id` | `string` | The unique identifier of the merchant in Thanx. | | `name` | `string` | The name of the campaign. This is defined by the merchant. | | `start_earn_at` | `timestamp` | The date and time the campaign can start engaging customers. This is in UTC. | | `end_earn_at` | `timestamp` | The date and time the campaign will stop engaging customers. This is in UTC. | | `start_redeem_at` | `timestamp` | The date and time the reward starts being redeemable. This is in UTC. | | `end_redeem_at` | `timestamp` | The date and time the reward stops being redeemable. This is in UTC. | | `net_revenue` | `number` | The net revenue was generated from customers who received the campaign and made a purchase in the following 14 days. | | `unique_sent_email_users` | `number` | The number of users that were sent an email. | | `unique_delivered_email_users` | `number` | The number of users that were successfully delivered an email. | | `unique_clicked_email_users` | `number` | The number of users that clicked a link in the email. | | `unique_opened_email_users` | `number` | The number of users that opened the email. | | `unique_sent_push_users` | `number` | The number of users that were sent a push notification. | | `unique_delivered_push_users` | `number` | The number of users that were successfully delivered a push notification. | | `unique_sent_sms_users` | `number` | The number of users that were sent an SMS. (Deprecated) | | `unique_delivered_sms_users` | `number` | The number of users that were successfully delivered an SMS. (Deprecated) | | `unique_sent_email_variant_a_users` | `number` | The number of users that were sent an email for Variant A of the campaign. | | `unique_delivered_email_variant_a_users` | `number` | The number of users that were successfully delivered an email for Variant A of the campaign. | | `unique_clicked_email_variant_a_users` | `number` | The number of users that clicked a link in the email for Variant A of the campaign. | | `unique_opened_email_variant_a_users` | `number` | The number of users that opened the email for Variant A of the campaign. | | `unique_sent_email_variant_b_users` | `number` | The number of users that were sent an email for Variant B of the campaign. | | `unique_delivered_email_variant_b_users` | `number` | The number of users that were successfully delivered an email for Variant B of the campaign. | | `unique_clicked_email_variant_b_users` | `number` | The number of users that clicked a link in the email for Variant B of the campaign. | | `unique_opened_email_variant_b_users` | `number` | The number of users that opened the email for Variant B of the campaign. | | `unique_sent_email_variant_c_users` | `number` | The number of users that were sent an email for Variant C of the campaign. | | `unique_delivered_email_variant_c_users` | `number` | The number of users that were successfully delivered an email for Variant C of the campaign. | | `unique_clicked_email_variant_c_users` | `number` | The number of users that clicked a link in the email for Variant C of the campaign. | | `unique_opened_email_variant_c_users` | `number` | The number of users that opened the email for Variant C of the campaign. | | `unique_sent_email_variant_d_users` | `number` | The number of users that were sent an email for Variant D of the campaign. | | `unique_delivered_email_variant_d_users` | `number` | The number of users that were successfully delivered an email for Variant D of the campaign. | | `unique_clicked_email_variant_d_users` | `number` | The number of users that clicked a link in the email for Variant D of the campaign. | | `unique_opened_email_variant_d_users` | `number` | The number of users that opened the email for Variant D of the campaign. | | `unique_sent_push_variant_a_users` | `number` | The number of users that were sent a push notification for Variant A of the campaign. | | `unique_delivered_push_variant_a_users` | `number` | The number of users that were successfully delivered a push notification for Variant A of the campaign. | | `unique_sent_push_variant_b_users` | `number` | The number of users that were sent a push notification for Variant B of the campaign. | | `unique_delivered_push_variant_b_users` | `number` | The number of users that were successfully delivered a push notification for Variant B of the campaign. | | `unique_sent_push_variant_c_users` | `number` | The number of users that were sent a push notification for Variant C of the campaign. | | `unique_delivered_push_variant_c_users` | `number` | The number of users that were successfully delivered a push notification for Variant C of the campaign. | | `unique_sent_push_variant_d_users` | `number` | The number of users that were sent a push notification for Variant D of the campaign. | | `unique_delivered_push_variant_d_users` | `number` | The number of users that were successfully delivered a push notification for Variant D of the campaign. | | `unique_sent_sms_variant_a_users` | `number` | The number of users that were sent an SMS for Variant A of the campaign. | | `unique_delivered_sms_variant_a_users` | `number` | The number of users that were successfully delivered an SMS for Variant A of the campaign. | | `unique_sent_sms_variant_b_users` | `number` | The number of users that were sent an SMS for Variant B of the campaign. | | `unique_delivered_sms_variant_b_users` | `number` | The number of users that were successfully delivered an SMS for Variant B of the campaign. | | `unique_sent_sms_variant_c_users` | `number` | The number of users that were sent an SMS for Variant C of the campaign. | | `unique_delivered_sms_variant_c_users` | `number` | The number of users that were successfully delivered an SMS for Variant C of the campaign. | | `unique_sent_sms_variant_d_users` | `number` | The number of users that were sent an SMS for Variant D of the campaign. | | `unique_delivered_sms_variant_d_users` | `number` | The number of users that were successfully delivered an SMS for Variant D of the campaign. | | `unique_sent_variant_a_users` | `number` | The number of users that were sent any communication (email, push, and/or SMS) for Variant A of the campaign. | | `unique_delivered_variant_a_users` | `number` | The number of users that successfully received any communication (email, push, and/or SMS) for Variant A of the campaign. | | `unique_sent_variant_b_users` | `number` | The number of users that were sent any communication (email, push, and/or SMS) for Variant B of the campaign. | | `unique_delivered_variant_b_users` | `number` | The number of users that successfully received any communication (email, push, and/or SMS) for Variant B of the campaign. | | `unique_sent_variant_c_users` | `number` | The number of users that were sent any communication (email, push, and/or SMS) for Variant C of the campaign. | | `unique_delivered_variant_c_users` | `number` | The number of users that successfully received any communication (email, push, and/or SMS) for Variant C of the campaign. | | `unique_sent_variant_d_users` | `number` | The number of users that were sent any communication (email, push, and/or SMS) for Variant D of the campaign. | | `unique_delivered_variant_d_users` | `number` | The number of users that successfully received any communication (email, push, and/or SMS) for Variant D of the campaign. | | `unique_sent_users` | `number` | The number of users that were sent any communication (email, push, and/or SMS). | | `unique_delivered_users` | `number` | The number of users that successfully received any communication (email, push, and/or SMS). | | `campaign_uid` | `string` | The unique identifier for this campaign in our APIs. | | `synced_at` | `timestamp` | Timestamp indicating the last update time for the record. | This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.